Monday, February 28, 2005

Home Ownership for Renters - "RE/MAX Heading Home" - Now Available

(Orlando, Fla., Feb. 28, 2005) – “This is the first nationwide program which offers all renters a genuine opportunity for homeownership,” stated Dave Liniger, RE/MAX International co-founder and chairman of the board, as he introduced ‘RE/MAX Heading Home,’ to the 6,000 attendees at the opening session of the 2005 RE/MAX International Convention in Orlando.

“Although it is not the first program of its kind, RE/MAX Heading Home is the first that is available in all 50 states to any person or family currently renting and who has hoped to fulfill the American dream of owning a home,” said Liniger. “Even though homeownership in the U.S. is at an all time high of 69 percent, we believe there are large numbers of deserving people, such as military personnel, minorities and immigrants, who have the desire but not the resources or a plan to realize the benefits of owning their home. Now, there is a very simple way,” he proclaimed. “Those interested can go to the Website,
www.remaxheadinghome.com to learn more and begin the process toward home ownership.”

RE/MAX Heading Home is a “membership” program which allows renters to earn “credits” based on current monthly rental payments. Mortgage lenders participating in the program will assist prospective homeowners with mortgage qualification and ultimately apply “earned credits” at loan closing.

In simple terms, a percentage of monthly rent is accrued as a credit against closing costs up to a maximum of one percent (and not to exceed $4,000 total) of the mortgage loan. And, when the renter member is ready to find that perfect home, a “matched” RE/MAX real estate agent will be assigned to assist in the search.

“We have been in ‘live’ testing with various future homeowners since early January to ensure that the Website and other communications tools are working properly,” said Christopher Volgenau, RE/MAX Heading Home vice president. “The feedback from participants has been wonderful and extremely positive. The real beauty of the program is that it doesn’t increase the monthly rent for those tenants who want to someday have their own home. RE/MAX Heading Home is designed for anyone who is currently renting anywhere in the United States. Becoming a member of this program takes a renter one step closer to realizing the dream of homeownership.”

Volgenau also added, “Because the credits build over the length of the renter’s occupancy, owners of multi-family apartments are excited to offer the program as a tool to attract and retain residents. We are very excited about how this can truly change the lives of thousands of people in the future.”

Membership in RE/MAX Heading Home requires a one-time only fee of $49.95 and an annual fee of $9.95 until the member purchases a home or drops out of the program.




Visit my web site for additional resources and services: http://LawrenceYerkes.com

or visit http://BestHomes-NJ.com for the latest property listings (residential, commercial, multi-family, farm, land)

Copyright 2005 by Timon, Inc. All Rights Reserved.

Saturday, February 26, 2005

Credit Score Truths and Myths

by Aaron Gordon
Senior Mortgage Banker
REALTY MORTGAGE


Nearly every time I run someone's credit, I get asked questions like "will running my credit HURT my credit score?" or "how can I fix my credit?"

Your credit score is the single biggest factor in getting a new home loan. If your score is above 720, you can possibly qualify for a $1 million home with very little money down. If your score is below 500 and you have $1 million in the bank, you may have trouble qualifying for this exact same home. Your interest rate will certainly be different.

Credit scores are central to the loan process. Nearly every lender uses them. The better your credit, the lower the risk to the bank, the lower your interest rate.

Most lenders use your FICO score to determine whether or not you qualify for a home. It's such an important issue that you and your clients should understand the basics of the credit reporting system and the many myths surrounding it.

[UPDATE: Click here for information about the new standardized VantageScore that the three major credit reporting companies have jointly developed and are marketing to compete against the FICO score.]

Credit scores give lenders a fast, objective and impartial snapshot of a person's credit risk based on their credit history.

That's why lenders use FICO credit scores when making credit decisions. The higher the individual's score, the lower the risk to lenders when extending new credit to that person. Its fast, easy, and, usually, effective.

ABOUT YOUR FICO SCORE

Think about your credit report as a story about your financial life, as told through your credit history. This has nothing to do with you personally. Everything is there from the first credit card you got out of high school to your cell phones to your most recent mortgage. It all has a very telling payment history. Some of it is good and
some of it maybe not-so-good. Regardless, it tells a lender what he needs to know about you. It tells the lender how committed you have been, historically, to paying your bills, both big and small, on time.

It simply tells us how risky it is to loan you money.

A FICO score is a credit score developed by Fair Isaac & Co. Credit scoring. It is a method of determining the likelihood that credit users will pay their bills. It helps lenders determine the "risk" in granting you a loan.

This method has become widely accepted by lenders as a reliable means of credit evaluation. A credit score attempts to condense a borrower's credit history into a single number. Fair, Isaac & Co. and the credit bureaus do not reveal how these scores are computed and The Federal Trade Commission has ruled this to be acceptable.

Credit scores are calculated by using scoring models and mathematical tables that assign points for different pieces of information which best predict future credit performance. It basically gives us a risk rating today of how likely you are, compared to the rest of the people in the U.S., of paying your bills tomorrow.

Credit scores measure the likelihood of default, so credit scores are generated using factors that have been found to predict credit risk. These factors are not weighted evenly and several minor instances may indicate a higher risk than one major, but isolated, credit problem.

There are five main categories of credit information which impact your credit score:

1. Late payments, delinquencies, bankruptcies: Past inability to pay on time will hurt your chances of getting credit in the future. More recent problems will be counted more heavily than those in the past.

2. Outstanding debt: The more debt one has, the greater the risk that he or she will not be able to keep up with the payments

3. Length of credit history: With a short track record it is harder for a lender to assess creditworthiness

4. New applications for credit (inquiries): Frequent credit checks by lenders may indicate that a borrower is looking to increase his or her amount of debt.

5. Types of credit in use: Some types of credit, including credit cards, provide you with a credit line greater than the amount you have already borrowed. The more credit available, the greater the risk to the lender since a borrower can easily increase their outstanding debt.


There are really three FICO scores computed by data provided by each of the three major bureaus––Experian, Trans Union and Equifax.

Most lenders use the middle of these three scores. For example, if Experian gave you a 689, Trans Union 704, and Equifax 696, we would throw out the top score (Trans Union 704), throw out the bottom score (Experian 689) and use the middle score of 696 from Equifax.

Your FICO score for the purposes of our loan would be 696.

The bureaus don’t all share the same data and thus all have different scores . One bureau may list more accounts for you than another, for example, and the differences (in types of accounts, payment histories, credit limits and balances) will be reflected in the score that bureau computes for you.

Because of those differences, it makes sense to pull and examine your credit reports from all three bureaus before you apply for a mortgage. Fixing errors in all three reports before you shop for a loan is smart. We will discuss how to get a copy of your credit report and how to fix it later in this newsletter.

Here are the most frequently asked questions about credit reports:

WHAT IS A GOOD CREDIT SCORE?

Credit scores generally range from the mid-300's to a perfect score of 850.

The following will give you a general idea of what your score tells lenders, but remember there are no set rules. Different products and lenders use different guidelines for what is an acceptable score.

Also, there will usually be differences in the scores calculated by each of the three credit bureaus. As stated, lenders will often use the middle of your three scores.

720+ = Excellent credit. You should have no problems as most loan programs will be available to you.
680 - 719 = Good credit. You should have few problems depending on what product you seek.
620 - 679 = Lender has to take a closer look at your file but should be able to qualify you for a loan. Some products may not be available.
570 - 619 = Higher risk; you will not be eligible for the best rates and products. Products will be limited.
Below 570 = Very high risk. Products will be limited and other factors will need to be considered.

The average person in the U.S. has a credit score around 675. As you can see on the list above, the average borrower's file needs a "closer look" and is not a "slam-dunk."

HOW DOES MY SCORE AFFECT MY INTEREST RATE?

The better your score, the lower the risk to the lender, the lower your interest rate.

Let's say that John Doe is buying a new house for $300,000. He is employed, can document his income through his tax returns, and has enough funds verified in the bank to put 20% down on the purchase of his new $300,000 home. He wants a 30-year fixed mortgage.

Below you will find an example of how Mr. Doe's interest rate may fluctuate based on his credit score.

MID-FICO: INTEREST RATE:
720+ 5.60%
680-719 5.80%
620-679 6.50%
570-619 7.25%
500-569 9.00%+

This is a primary example of why when you ask your lender, "what is the rate today?" the answer is not simple unless they know the credit score and financial profile of the borrower. Rates change based primarily on credit scores, use (owner-occupied vs. investment), income documentation, down
payment, and availability of funds.

WHAT FACTORS MAKE UP MY SCORE?

Some of the factors considered in credit scores:

Past problems:

• Delinquency
• Recent or serious derogatory public record or collection
• Past due balances

Limited information:

• Account payment or credit history not long enough
• Lack of recent information on accounts
• Insufficient number of satisfactory accounts
• Date of last credit too recent
• Too few or no recent balances on revolving accounts (e.g. credit cards)

Factors correlated with higher risk:

• Excessive amount owed on accounts
• Proportion of loan balances on installment accounts
• Too many new or existing accounts
• Too many recent credit checks
• Proportion of revolving balances to revolving credit limits is too high (e.g. credit card balance vs. limit)

Factors not considered in credit scores

• Age
• Race
• Gender
• Religion
• National origin
• Receipt of public assistance
• Inquiries made by companies for promotional or account monitoring purposes (credit card companies, where you have accounts, often run your credit to make sure your situation has not dramatically changed)

DOES MY CREDIT SCORE GO DOWN EVERY TIME IT IS CHECKED?

If you do all your shopping around in a short period, and it is focused on just getting a new home loan, then the answer is "no".

Credit inquiries are a negative factor in determining credit scores. That’s because statistical studies show that multiple inquiries are associated with high risk of default. Distressed borrowers often contact many lenders hoping to find one who will approve them.

Multiple inquiries can also result from applicants shopping for the best deal. The credit bureaus understand this and do not penalize you for it.

Credit scorers usually ignore inquiries, from a same industry, that occur within 30 days of a score date. Suppose I shopped a lender on May 30, for example, and the lender has my credit scored that day. Even if I had shopped 50 other lenders in May and they had all checked my credit, none of those inquiries would affect my credit score on May 30.

Now, if you are also shopping for a new car, a new big screen TV, and applying for new credit cards during this same period, yes, that will create negativity on your credit report.

Remember, this score is assessing the "risk" in giving you a new loan. If you are contacting may different types of lenders for many different products, you are giving the appearance of extending your credit our further and that makes you more risky.

You may also damage your credit if you spread your shopping over many months. Circumstances can cause a consumer to shop, drop out of the market, and return later when conditions are more favorable. You minimize the adverse effect by concentrating each shopping episode to as short a window as possible.

WILL CLOSING SOME OF MY ACCOUNTS HELP MY CREDIT SCORE?

Usually not. Closing accounts will not usually help your credit score, and may actually hurt it.

Too many open accounts can hurt your score. But once you’ve opened the accounts, you’ve done the damage. You can’t repair it by shutting the account, and you may actually make things worse.

The credit score looks at the difference between your available credit and what you’re using. Shut down accounts, and your total available credit shrinks, making your balances loom larger, which typically hurts your score.

The score also tracks the length of your credit history. Shutting older accounts can also make your credit history look younger than it actually is, which can hurt your score.

Rather than closing accounts, pay down your credit card debt. That’s something that actually can and usually will improve your score.

If you must close accounts, transfer the balances from newer accounts to older ones and close the ones you have opened most recently.

HOW OFTEN DOES MY SCORE CHANGE?

Your credit report is continually updated with new information from your creditors.

The FICO score is calculated based on the latest snapshot of information contained in your credit report at the time the score is requested. Your FICO score from a month ago is probably not the same score a lender would get from the consumer reporting agency today. Fluctuations of a few points from month to month are quite common.

IF MY CREDIT REPORT HAS SOMETHING WRONG ON IT, WHAT CAN I DO?

As opposed to most lenders who offer you opinions on this subject, I have done this exercise myself.

The first thing you must do is get a copy of your report. I strongly suggest for the best and quickest response, you get a copy of your report from each of the three major bureaus. The easiest and most effective way is to request this online.

Each of the bureaus will charge you a small fee for your credit report but you will get online access and better response times.

If you want to save time and money, you can visit a website called www.myfico.com. The site is owned by Fair, Isaac and Co. In my opinion, it has the best tools for credit repair. Be sure to purchase their top package, which is $48 at the time of this writing. MyFico.com gives you a copy of all three major bureau reports and also has ready-to-use, simple online tools for credit repair like pre-written letters for dispute.

Here is the contact information for each:

Equifax
P.O. Box 740241
Atlanta, GA 30374
1-800-685-1111
http://www.equifax.com

Experian
P.O. Box 2104
Allen, Texas 75013-2104
1-888-EXPERIAN (1-888-397-3742)
http://www.experian.com

Trans Union
Consumer Disclosure Center
2 Baldwin Place
P.O. Box 1000
Chester, PA 19022
1-800-888-4213
http://www.transunion.com

Once you get your report, review it very carefully. If there is an item on your credit report that you feel is inaccurate, and there likely will be, you should challenge it. Details on how to challenge will be sent you with your credit report. The credit bureau is required to begin investigating the issue within 5 business days. They are held to this action by an Act of Congress and they will move fast.

They will contact the creditor on your behalf. You can also contact the creditor yourself but be prepared to experience complete and utter frustration at its highest level. Do not only contact the creditor. The bureau is absolutely your best bet!

Within about 30 days, you should have an answer to your complaint. If, at that time, the original grantor of credit has not responded to the disputed item, it will be removed from your credit report. However, if the creditor responds and challenges your claims, you may have more work to do.

I am amazed at how many people have never seen their credit report until they actually buy their home. There is rarely enough time in the period between the day you make an offer until the day you close to correct your credit report in such a manner that will make a substantial difference in your score.

Planning ahead can result in cleaning your report, raising your score, and saving you $10,000's in interest through the years.

I COMPLETELY PAID OFF ALL OF MY DEBT, WHY IS IT STILL ON MY CREDIT REPORT?

A credit report shows your entire credit history, including paid off debts. Judgments and liens will remain in your history for up to 10 years. A bankruptcy may stay on your credit report for 10 years as well. Just because you paid it off, does not mean it did not exist.

Like I stated earlier, if you look at this report as the financial story of your life, this existed and although it is now paid, it tells a story about a time when the debt, for whatever reason, went without being paid.

If you were late on your MasterCard five times in six years, just because you paid it off does not mean it is now a positive reflection on your credit report vs. the negative reflection it was before, which some people automatically assume. It simply shows that you were late at times but then paid it off. Don't expect a huge increase in your score as a result of this action. Keep in mind, the score is based on your credit history, not just how you are today.

HOW CAN I IMPROVE MY SCORE?

• Pay your bills on time. Late payments and collections can have a serious impact on your score.
• Keep balances low on credit cards. Do not "max-out" your cards. Most experts say keeping your balances below 60% is the most effective. For example, if you have a Visa with a limit of $2000, it is best to keep the balance at $1200 or less.
• Limit your credit accounts to what you really need. Accounts that are no longer needed should be formally cancelled since zero balance accounts can still count against you. However, remember, if you are closing accounts, transfer the balances to the oldest accounts and cancel the newer ones.
• Do not apply for credit frequently. Having a large number of inquiries on your credit report can worsen your score.
• Check that your credit report information is accurate.
• Be conservative in applying for credit and make sure that your credit is only checked when necessary.

• If you have limited credit, obtain additional credit. Not having sufficient credit can negatively impact your score.

HOW LONG DOES IT TAKE TO SEE MY SCORES GO UP?

I have seen pro-active people, who aggressively corrected their reports, raise their scores as much as 50 to 75 points in less than 60 days, but I would not count on that. Your credit score is based on your history and that cannot be corrected overnight. Everyday people tell me "my score is 600 but it will be 700 after I make all of the corrections."

That is not very likely but it is important that you review your report, correct it, and then, if you really care about keeping it clean, pay your bills on time, don't over extend yourself and don't max your cards out.
I know of people who are only a few years out of bankruptcy and have gotten their scores up in the high-600's. If you stay on top of it, and work at it, no matter where you are today, you can have great credit.

IMPORTANT NOTE:

I think it is important [not to let property buyers "wait"] until their credit is better before making their buying decisions. Credit repair can be lengthy, frustrating, and sometimes, fruitless. If their credit is able to be repaired, they can do this once they are in their new home and then refinance into a much better rate or loan at that time.

For example, I did a loan in May for a man with a mid-score of 598. He put 20% down and settled for the best loan program in his situation. However, he assured me he was making a commitment to repairing his credit and asked me to promise to give him a discount on his refinance when he came back. I agreed.

One week ago, less than five months later, he called me and asked me to pull his credit. I did. He now has a 699 mid-score. I am refinancing the loan today at a discount and he is saving $100's per month with a much superior rate...not to mention he now has much more equity than before.

Credit repair can be done effectively but it should not stop your client from buying a house today if he is credit-capable.

Visit my web site for additional resources and services: http://LawrenceYerkes.com

or visit http://besthomes-nj.com/ for the latest property listings (residential, commercial, multi-family, farm, land)

Thursday, February 24, 2005

Brand = Business Strategy + Brand Levels

by Jarmel and Kizel

When last we visited Brand we summarized that “Brand is Everything” and that Brand Identity is the key to a business’ success. Brand defines a business model and corporate culture and transforms a company’s message to the world through imagery. In this article we will focus on a Brand’s relationship to a business model and strategy, and on the various levels of Brand.

A Brand starts with the understanding of an organization’s business strategy - and sometimes helps to define it. Image definition and business strategy must be in sync in order to achieve a company’s goals. A Brand strategy should be aimed at achieving a particular consumer behavior: encouraging the consumer to purchase and use the goods and services of an organization more frequently and at a higher price then those of the competition. Other objectives may include attracting a larger market share, increasing returns on investment, achieving higher margin structures or increasing shareholder value. The Brand strategy and the business strategy should be perfectly aligned so that they become one.

The influence of business strategy upon Brand strategy is direct and compelling. Brand defines and orders the relationship between various product identities. It also helps arrange corporate entities and the families of products and services that these entities provide. The two strategies have to be developed simultaneously, playing off of each other and being adjusted to respond to economical and trend cycles. To ensure an accurate depiction of both the company and the Brand, as the business strategy changes and the products or services of the company evolve, so should the manner in which the Brand is communicated.

Traditionally, there are two tiers of Brand: The top tier is the Corporate Parent Brand and the second tier comprises the Sub-Brands. Sub-Brands include the different families of products or services offered by a company’s various divisions. For example, consider Disney as a Parent Brand, whose wide-ranging corporate interests include theme parks, motion pictures, and television networks. Under the Corporate Parent Brand of Disney operates multiple Sub-Brands, each with its own identity such as: Disney World, Disney Land, ABC, and Epcot Center. Even the Disney characters themselves (Mickey Mouse, Donald Duck, etc.) have themselves become Sub-Brands. Interestingly, Disney is also a perfect example of where a Top Tier Brand grew out of a lower level Brand – the entire Disney franchise grew out of a singular (and once obscure) cartoon character: Mickey Mouse.

This raises an interesting question: Should the Brand strategy primarily promote the Top Tier Parent Brand or the Sub-Brands? There is no right or wrong answer, as it depends on a company’s Business Strategy. With a Tier One Focus companies develop the corporate or Parent Brand as the umbrella for overall products and services, i.e: Disney, AT&T, and American Express. With a Tier Two Focus companies concentrate primarily on developing and promoting their products and services. For example, Unilever and Procter & Gamble, produce such diverse and well-known Brands as Lipton Tea, Slim Fast, Folgers, and Hugo Boss.

The most important component of effective branding is this: Business Strategy and Brand Strategy must be aligned in order for the product identity to become successful. A company’s branding goals should be two-pronged: Promoting its services and products and influencing consumers to use them; Convincing consumers to pay more for these products and services than they would for a those of a competitor.

Remember: a clear and focused strategy is imperative to the successful communication and assimilation of your company’s Brand. The ultimate goal of any Brand creation is to promote your company’s Brand as a unique and desirable alternative to anything offered by a competitor.


Matthew B. Jarmel, AIA, MBA is a principal in the architectural firm of Jarmel Kizel Architects and Engineers, as well as, Concept Labz, LLC., a Branding consulting firm that specializes in promoting brand through the use of Architecture and Technology. Carlo Alessi is a principal in Concept Labz, LLC. Visit Jarmel Kizel online at: www.jarmelkizel.com or Concept Labz, LLC at www.conceptlabz.com




Visit my web site for our additional resources and services: http://lawrenceyerkes.com/

or visit http://besthomes-nj.com/ for the latest property listings (residential, commercial, multi-family, farm, land)

Mini Benefit-Risk Analysis - Leasing vs. Ownership

Some Benefits of Leasing:
  • Easy means to occupy real estate, often with lower up-front capital requirements.
  • Ease of disposition at end-of-term.
  • Ability to select a length of lease term, within reason, to support operational requirements.
  • Flexibility of growth, contraction, long or short term, etc.

Some Risks of Leasing:

  • Fluctuations in market pricing and landlord-provided allowances, incentives, etc.
  • Potential for loss opportunities, associated missed options, and notice dates.
  • Disposition prior to end-of-term can be challenging, depending on supply and demand, and on other factors.
  • Most often dependent on third-party management for quality of life and service issues.

Some Benefits of Ownership:

  • There comes a point in time after which, with continued occupancy, ownership becomes less expensive each year on a cash basis.
  • Depreciation (may not be beneficial to publicly held companies).
  • Income tax benefits.
  • Capital appreciation.

Some Risks of Ownership:

  • Ownership of real estate is a separate business that requires attention.
  • Potential loss of value.
  • Interest rate and economic risk.
  • Neighborhood, transportation, and demographic risks.
  • Less flexibility than leasing.


Source: It's Not Just About Real Estate by Andrew B Zezas




Visit my web site for our additional resources and services: http://LawrenceYerkes.com

or visit http://BestHomes-NJ.com for the latest property listings (residential, commercial, multi-family, farm, land)


Copyright 2005 by Timon, Inc. All Rights Reserved.


Wednesday, February 23, 2005

MetaSearch Engines - 2 General, 1 Medical

According to the Webopedia, a metasearch engine queries other search engines and then combines the results that are received from all. In effect, the user is not using just one search engine but a combination of many search engines at once to optimize Web searching. Here are three examples that we hope will be of use to you...


Info.com

Info.com is a search platform -- from one search query, Info.com provides results from 14 search engines and pay-per-click directories, including Google, AltaVista, Looksmart, Fast, Overture, Inktomi, Yahoo! and Ask Jeeves.


Dogpile.com

Every time you enter a search term, dogpile chases down the best results from the Internet's top search engines, including Google, Yahoo!, Ask Jeeves, About, FindWhat, LookSmart and more. Once the results are retrieved, the metasearch technology used by Dogpile goes to work removing duplicates and analyzing the results to help ensure the best results top the list.


OmniMedicalSearch.com

OmniMedicalSearch.com is a metasearch engine designed to search 32 different sources in 3 different categories so you can find everything you need from one convenient website. Each database queried is unbiased and non-commercial in nature and an established authority for delivering responsible medical information.
(Click here for the OmniMedicalSearch IE Toolbar.)




Visit my web site for our additional resources and services: http://LawrenceYerkes.com

or visit http://BestHomes-NJ.com for the latest property listings (residential, commercial, multi-family, farm, land)


Copyright 2005 by Timon, Inc. All Rights Reserved.

Amazon, eBay and PayPal Customer Service Phone Numbers and Amazon Addresses

This information was developed by Ellen Hobbs as a result of frustration experienced with dealing with customer service online and the difficulty with obtaining direct contact phone and mailing information. It was posted on the Internet and then reported on by NPR, Times, US News & World Report, etc. The link was subsequently lost and PC World recently found and linked to a cached version of the page from which we have excerpted the following information as a service to you... [Update: here is a more currently link that we came across]


"...But first, a note about calling Amazon.com customer service.

Remember when calling Amazon.com customer service that you've got something in common with the representative you'll talk to on the phone. You've both been put in a crappy situation by the management of Amazon.

Amazon's decision not to put their customer service on their "Help" or "Contact Us" pages means that after you experience a problem you end up searching for their number for an unreasonable amount of time. After you finally find it, you call the number and then are put on hold for quite a while as well. Chances are, you're frustrated, angry, and at the end of your rope by the time a customer service rep answers.

But that rep is also feeling the effects of Amazon's decision. The person on the phone isn't a member of management with decision-making power. They're somebody that needed a job, and they took this one. Amazon's decision to withhold the phone number from their customers means that everybody they talk to is like you: frustrated, angry, and at the end of their rope. It's got to make their job really hard. Wouldn't it suck to have to talk to people who are [ticked] off all day long for eight hours a day? I'd hate to come to work!

So, when you call, try to keep in mind that you and your customer service rep are in the same boat. You can bet that they're having a terrible day."

...


The numbers!

US Customer Service

Phone toll-free in the US and Canada: (800) 201-7575

Phone from outside the US and Canada: (206) 346-2992 or (206)-266-2992

Another direct line: (206) 266-2335

E-mail:
mailto:orders@amazon.com(I think this will still work, but no guarantees)


E-mail address and the fax numbers seem to go on- and off-line with some regularity. Readers have also had luck with the following addresses:

resolution@amazon.com

charge-inquiries@amazon.com

jeff@amazon.com

(This last e-mail address sends back an note from Amazon that using it won't help you. There may be nobody reading the e-mail that comes to this address.)


Snail mail to customer service

Amazon.com, Inc.
Customer Service
PO Box 81226
Seattle, WA 98108-1226


Service for Amazon Sellers

877-251-0696

They also have special e-mail accounts for spoofing and abuse:
stop-spoofing@amazon.com
reports@amazon.com

(This information was provided by a reader! Thanks!)


Canadian Customer Service

Phone 9 a.m. to 10 p.m. Eastern time, 6 a.m. to 7 p.m. Pacific: (877)-586-3230


Corporate Offices, Seattle

(206) 622-2335

The fax number has changed. 206-266-1832 is no longer a fax number.

New! Fax for Amazon's legal Department: 206-266-7010


UK Customer Service

Phone: +44.208.636.9200
More UK numbers, from a reader:
Freephone (only from within the UK): 0800 279 6620
Phone (outside the UK): +44 20 8636 9451
Fax (free from within the UK): 0800 279 6630
Fax (outside the UK): +44 20 8636 9401

Amazon.com Headquarters

Address: 1200 12th Ave., Ste. 1200
Seattle, WA 98144
Phone: (206) 266-1000
Fax: (206) 622-2405

Info e-mail: in@amazon.com is no longer a working e-mail address.

(Amazon's CEO is Jeff Bezos, if you want a name to put on an e-mail or fax to this office.)

According to good sources, Amazon is no longer outsourcing much of its customer service work to iSky.


You asked for it! e-Bay and PayPal Phone Numbers!


e-Bay, Inc.

408-376-7400
Toll Free: 800-322-9266
And another one: 888-749-3229


PayPal

1-888-221-1161


See also separate Realy-Reality article: "Find A Human - Getting Out Of Voice Mail Limbo"


Visit my web site for our additional resources and services: http://LawrenceYerkes.com

or visit http://BestHomes-NJ.com for the latest property listings (residential, commercial, multi-family, farm/land)


Copyright 2005 by Timon, Inc. All Rights Reserved.

Tuesday, February 22, 2005

Protecting Yourself From Identity Theft

Here is some excellent advice from a lawyer that is being ciculated around the Internet via email. (If you know the author we will be glad to give him credit for this information.)

ATTORNEY'S ADVICE -- NO CHARGE:

Read this and make a copy for your files in case you need to refer to it someday. Maybe we should all take some of his advice!

A corporate attorney sent the following out to the employees in his company.

1. The next time you order checks have only your initials (instead of first name) and last name put on them. If someone takes your checkbook, they will not know if you sign your checks with just your initials or your first name, but your bank will know how you sign your checks.

2. Do not sign the back of your credit cards. Instead, put "PHOTO ID REQUIRED".

3. When you are writing checks to pay on your credit card accounts, DO NOT put the complete account number on the "For" line.. Instead, just put the last four numbers. The credit card company knows the rest of the number, and anyone who might be handling your check as it passes through all the check processing channels won't have access to it.

4. Put your work phone # on your checks instead of your home phone. If you have a PO Box use that instead of your home address. If you do not have a PO Box, use your work address.
Never have your SS# printed on your checks. (DUH!) You can add it if it is necessary. But if you have it printed, anyone can get it.

5. Place the contents of your wallet on a photocopy machine. Do both sides of each license, credit card, etc. You will know what you had in your wallet and all of the account numbers and phone numbers to call and cancel. Keep the photocopy in a safe place. I also carry a photocopy of my passport when I travel either here or abroad. We've all heard horror stories about fraud that's committed on us in stealing a name, address, Social Security number, credit cards.

Unfortunately, I, an attorney, have firsthand knowledge because my wallet was stolen last month. Within a week, the thieve(s) ordered an expensive monthly cell phone package, applied for a VISA credit card, had a credit line approved to buy a Gateway computer, received a PIN number from DMV to change my driving record information online, and more. But here's some critical information to limit the damage in case this happens to you or someone you know:

1. We have been told we should cancel our credit cards immediately. But the key is having the toll free numbers and your card numbers handy so you know whom to call. Keep those where you can find them.

2. File a police report immediately in the jurisdiction where your credit cards, etc., were stolen. This proves to credit providers you were diligent, and this is a first step toward an investigation (if there ever is one).

But here's what is perhaps most important of all: (I never even thought to do this.)

3. Call the 3 national credit reporting organizations immediately to place a fraud alert on your name and Social Security number. I had never heard of doing that until advised by a bank that called to tell me an application for credit was made over the Internet in my name. The alert means any company that checks your credit knows your information was stolen, and they have to contact you by phone to authorize new credit. By the time I was advised to do this, almost two weeks after the theft, all the damage had been done. There are records of all the credit checks initiated by the thieves' purchases, none of which I knew about before placing the alert. Since then, no additional damage has been done, and the thieves threw my wallet away. This weekend someone turned it in. It seems to have stopped them dead in their tracks.

Now, here are the numbers you always need to contact about your wallet, etc., has been stolen:

1.) Equifax: 1-800-525-6285
2.) Experian (formerly TRW): 1-888-397-3742
3.) Trans Union: 1-800-680-7289
4.) Social Security Administration (fraud line): 1-800-269-0271

We pass along jokes on the Internet; we pass along just about everything. But if you are willing to pass this information along, it could really help someone that you care about.


Visit my web site for our additional resources and services: http://lawrenceyerkes.com

or visit http://besthomes-nj.com for the latest property listings (residential, commercial, multi-family, farm/land)


Copyright 2005 by Timon, Inc. All Rights Reserved.

Sunday, February 20, 2005

Find A Human - Getting Out of Voice Mail Limbo

Instructions for bypassing IVR systems to get to a human as quickly as you can.

Original data from a Jane Spencer article in the Wall Street Journal on 7/16/2003.

http://paulenglish.com/phones

http://www.nader.org/interest/050902.html


For tips and a database of commonly accessed organizations and how to navigate through their voice mail system to reach a human:

Get Human



Visit my web site for our additional resources and services: http://LawrenceYerkes.com

and visit http://BestHomes-NJ.com for the latest property listings (residential, commercial, multi-family, farm/land)


Copyright 2005 by Timon, Inc. All Rights Reserved.

Thursday, February 17, 2005

HUD: Home Construction Starts At Highest Level Since 1984

Source: Originator Times

The Census Bureau and HUD released data today showing that new home construction was up in January to its highest monthly level since February 1984. Overall housing starts rose 4.7 percent from December and 11.6 percent from January 2004. Single-family starts were up 2.7 percent from December to an annual rate of 1.76 million. That rate is a new monthly record.

Building permits were also up, showing a 1.7 percent increase from December and 6.8 percent from January of last year.



Visit my web site for our additional resources and services: http://LawrenceYerkes.com

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Fannie Unveils DUS Mezzanine Program

Fannie Mae has launched a program that allows lenders under its Delegated Underwriting and Servicing program to provide borrowers with mezzanine loans.

The new program, dubbed "DUS Plus," will allow the lenders to provide mezzanine loans that equal 5 percent of a collateral property's value, bringing a DUS loan's total leverage ratio up to 85 percent.

DUS Plus would be available for loan packages that total between $3 million and $25 million.

Faced with a market that has seen slipping mortgage underwriting standards, Fannie has to rely on innovative new products in order to maintain its solid relationships with its borrowers.



Visit my web site for our additional resources and services: http://LawrenceYerkes.com

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Tuesday, February 15, 2005

Professionals Can Help Families Manage a 'Challenging' Elder

Source: Eldercare Network News

Introduction
Healthcare professionals who haven’t personally lived through the nightmare of caring for a difficult elder may have a hard time comprehending the depth of the heartache and despair that families go through. So often, when the professional sees the “challenging” loved one, the patient is pleasant and rational, and certainly not the demon the family describes at home. Since medication will not be prescribed for conditions that are unseen, the family is told that the intermittently odd behaviors are probably just irritability and a normal part of aging. Unfortunately, they are usually sent home to suffer longer than need be.

I have survived this nightmare and can attest to how difficult it is. I was a successful television executive when my life suddenly took a turn into eldercare and I had to go take care of my aging parents. My once-adoring father was occasionally irrational, even turning verbally and physically abusive towards me at times. Yet, it was so amazing that he could act completely normal in front of every professional I took him to.

I grew up experiencing my father’s bad temper (though never at me before), so I assumed that these behaviors were just more of his bad behavior of a lifetime getting intensified with old age and the stress of my mother’s near-fatal illness. Yes, all that was true, but it was also the beginning of Alzheimer’s disease, and not one professional caught it for a whole year.

When my father threw two little dilapidated hand towels at me, screaming and swearing at me for throwing them away, I was stunned and sobbed my heart out. With the knowledge I have now I'd say, "This seems illogical, this seems irrational. Even for him this is over-the-top.” I’d know not to argue or get upset, and I’d know to have him evaluated by a geriatric dementia specialist right away. I'd know not to waste time with his regular doctors who didn't specialize in dementia and who didn’t know how to uncover the earliest stage. Had I known that, I could have been spared the worst year of my life, endless tears, and our families’ entire life savings.

Recognizing Early Dementia Symptoms Is Key
The stereotype of a person with dementia (Alzheimer's is just one of many types) is that of someone who doesn't know what they are doing. That’s way down the line, Stage Three (1-3 years), but there is a long road through Stage One (2-4 years) and Stage Two (2-10 years) first. One out of every ten persons by the age of 65 has some form of dementia, and it rises to nearly one out of every two to three persons by the age of 85. The fastest growing segment of our population is the 85+ group, so there are a lot of elders who need to be evaluated, and a lot of unprepared families needing education about the subtle beginning of the disease.
Dementia starts very intermittently and is generally ignored by families and many professionals statistically for four years, because they incorrectly believe that these occasional strange behaviors are a normal part of the aging process. Because there are usually long periods of normalcy in-between episodes, the tendency is to forget about the irrational incident as soon as the loved one is back to acting normal, instead of seeking diagnosis and treatment immediately.

Early diagnosis is important because with medication (Aricept, Exelon, Reminyl or Memantine) the dementia can be slowed from progressing as fast as it would otherwise, maybe even for several years. Seeking treatment early and keeping a person in Stage One longer can save families a lot of heartache and money, because Stage Two requires full time care. Early diagnosis and treatment will also save our society the burden of caring for so many elders who progress downward sooner than need be.

Alzheimer’s disease costs American businesses $61 billion a year, largely due (79%) to lost productivity from the absenteeism of employees who must take time off work to care for loved ones. If everyone knew the warning sings and reached out to a dementia specialist early, less time would be lost in the workplace and much less frustration would be experienced—saving everyone heartache and money and even reducing elder abuse.

The Ten Warning Signs

  • Recent memory loss -- your loved one may ask you the same question over and over, look at a beloved granddaughter and ask her name, or forget that they just told you that story and tell you again.
  • Difficulty performing familiar tasks -- such as tying a necktie or shoelaces, or being unable to do the knitting they have enjoyed for many years.
  • Problems with language -- using the wrong word or unable to remember the right word to use.
  • Disorientation of time and place -- mistaking a time period of hours for days, or giving incorrect directions in the town they have lived in for many years.
  • Poor or decreased judgment -- for example, while babysitting they may completely forget about the child they are supposed to be watching.
  • Problems with abstract thinking -- inability to balance a checkbook, adding becomes difficult, or they may insist that a one-dollar bill is a 20-dollar bill.
  • Inappropriate misplacing of things -- you might find the wristwatch in the sugar bowl, the iron in the microwave, or a hat in the freezer.
  • Rapid mood swings -- switching from tears to anger for no apparent reason.
  • Changes in personality -- you may notice a tendency toward fear and paranoia.
  • Loss of initiative -- your loved one may not want to get out of bed, withdraws socially or says they don’t want to live anymore.

Creative Behavioral Techniques
In addition to slowing down the dementia, the (often-present) depression can be treated with an anti-depressant, and the (sometimes-present) aggression can also be medically improved. Once a patient’s brain chemistry is properly balanced, behavioral techniques can be tried on a challenging elder if they are in the EARLY stage of dementia and their short-term memory is still fairly good.

Amazing as it sounds, the use of rewards helped to turn around the most obstinate man on the planet, my father--even with the onset of dementia. By being 100% consistent, never rewarding his bad behavior and using tons of praise to encourage good behavior, he finally changed his life-long pattern of screaming and yelling to get his way—well, the majority of the time.

By validating his frustrated feelings, giving him a sense of control over as much as we could, he felt more in charge of his own life. We learned not to argue with him and practiced distraction and redirection instead. We developed a calm attitude, used soothing language and gave simple directions. Since he loved the affection (and dessert) he received for good behavior, and hated that we walked away from him when he yelled at us, he gradually started to behave better. He finally learned that he could (as Mom would say), "Catch more flies with honey than vinegar!"

Adult Day Care
Once we got my father better balanced chemically and behaviorally, Adult Day Care was such a help for getting my parents out of bed 23 hours a day just “waiting to die.” They finally had someplace to go, friends to see, and they received the social, physical and intellectual stimulation that we were not able to regularly give them at home. Oh yes, my father hated it at first, saying that everyone was too old, but gradually he got used to the routine and looked forward to going. Keeping him busy gave him less time to focus on his ill health, giving us a much-needed break, and we gained the opportunity to spend quality time with my parents in the evenings and on the weekends.

Assisted Living
Assisted Living is a fantastic solution for seniors because as they need more help and services, they can be added without having to move to a new place. They supply everything that Adult Day Care offers and considerably more: 24-hour safety, numerous activities, socialization, and individual assistance with activities of daily living such as: dressing, bathing and taking medications--with professionals who know how to manage them. Many offer support groups for families on how to cope with a loved one’s decline.

How I wish I could have moved my parents into Assisted Living and been spared the nightmare of trying to find caregivers to come to us. We went through forty that year, as my father would scream and yell and throw them out of the house--so no one would put up with him for very long. Since I didn’t have the right doctors, diagnosis, medications, or appropriate Durable Power of Attorney, I couldn’t force my parents to move.

How Professionals Can Help
Professionals can make a huge difference in the lives of the families they work with by being compassionate, teaching the warning signs and behavioral techniques, and by strongly recommending Adult Day Care, Assisted Living, and support groups. Suggest that the family use a hidden mini tape recorder to capture bad episodes, which will enlighten the doctor and help with obtaining an earlier diagnosis and appropriate treatment. Make sure families understand that “demented” does not mean “stupid” at all (a concept that is not widely appreciated), that manipulative behaviors can still occur, and that socially adjusted elders will rarely show their “Hyde” side to anyone outside the family. Point out that the techniques they used to gain control during their lifetime, will probably be the same methods used now, but that they will be over things that are more illogical and irrational than ever before.


By Jacqueline Marcell, Author
Elder Rage, or Take My Father… Please! How To Survive Caring For Aging Parents

Jacqueline Marcell is a national speaker and the author of, "Elder Rage, or Take My Father... Please! How to Survive Caring for Aging Parents", a Book-of-the-Month Club selection being considered for a feature film. Over fifty endorsements include: Hugh Downs, Regis Philbin, Dr. Dean Edell, and the National Adult Day Services Association--who honored her with their Media Award. Jacqueline also received “Advocate of the Year” from the National Association of Women Business Owners at their Remarkable Women Awards. A recent breast cancer survivor, Jacqueline advocates for caregivers to closely monitor their own health. She also hosts an Internet radio program heard worldwide on www.wsradio.com/copingwithcaregiving. For more information and to purchase book see www.ElderRage.com.


Visit my web site for our "Senior Advantage" resources and services: http://LawrenceYerkes.com

Monday, February 14, 2005

Tax Software Options for All Brackets

Choose from a slew of new Web services and shrink-wrap apps.
by Yardena Arar

Source: March 2005 issue of PC World magazine, Posted Wednesday, February 02, 2005

If you're turning to your PC for income tax help, you'll find more ways than ever to get it this year.

Intuit has introduced SnapTax, a Web-based service for tax software newcomers who have simple returns. SnapTax can prepare only 1040EZ or 1040A returns; it's free if you print your completed return, and it costs $6 (Intuit's estimate) if you file electronically. The service has a state return for California as well (the price for this form is $10), but you're on your own for other state filings.A newcomer to the Web-only scene, TaxNet lets you prepare and print your 1040 for free. E-filing is $10; state returns cost $20 (including e-filing). With a $16 bundle for federal and state e-filing, TaxAct remains the budget option.

H&R Block's new Online Drop-off is basically Block's traditional service but without the office visit: The customer completes a Web-based interview, and the information is electronically submitted to a Block tax preparer. Costs start at $80 for federal tax prep and $30 for each state return.

On the shrink-wrap side, H&R Block Signature is a new $100 product that-just like its online counterpart-completes your tax forms based on a set of interview questions. The forms then go to a Block tax pro for review and filing. Block's TaxCut has a new line of $45 Premium State products that provide more assistance than the company's standard $25 state tax preparation software does.

Don't miss PC World's recent reviews of leading shrink-wrap tax packages and Web-based tax preparation software.

Visit my web site for our additional resources and services: http://LawrenceYerkes.com

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More Debt May Raise Credit Scores; Late Payments Drag Them Down

Source: Originator Times

By Gerri Detweiler

The national average credit score for consumers with debt above the national average is higher than the average credit score for those with debt below the national average, according to a new study released by Experian Consumer DirectSM. By contrast, another study found that half of all consumers have at least one delinquency on their credit file, and consumers with one missed payment in the last year have an average credit score about 160 points lower than the average of those with no delinquent payments.

The national average Experian PLUS ScoreSM for consumers is 677.

National and statewide results for the study can be found on the Experian National Score IndexSM Web site.


Important findings of the two studies:
  • 25 percent of U.S. consumers have debt that is above the national average and their average Experian PLUS Score is 695.
  • U.S. consumers have an average debt of $11,224 compared to last year’s average debt of $10,024, a 12% increase.
  • The average PLUS Score for consumers with debt below the national average is 671.
  • 55 percent of U.S. consumers have at least one delinquency on their credit file and 34 percent have a delinquency in the last year.
  • The average Experian PLUS ScoreSM for consumers with one delinquency in the last year is 598 versus 759 for those with no delinquent payments.

"It’s important for consumers to remember that having debt is not always a bad thing as long as they manage it well," said Ed Ojdana, president of Experian Consumer Direct. "They should also assess their finances on a regular basis by checking their accounts to be sure everything is in order before making future purchases."

Consumers should also understand, however, that one late payment can drop their credit score significantly. Even consumers who pay their bills on time may be surprised to learn their credit has been damaged by overlooked payments, or collection account for items such as unpaid medical bills, cell phone bills or parking tickets. Simply paying those bills off, however, may not raise their scores.

More information about this study, plus credit data at the state and local level, can be found on the Experian National Score Index site at
www.nationalscoreindex.com.

Gerri Detweiler is the author of numerous books and articles on credit, including The Ultimate Credit Handbook (Plume, 3rd edition, 2003). She has been interviewed in thousands of news stories on credit related topics, and has testified before Congress on consumer credit legislation. gerri@ultimatecredit.com

Visit my web site for more real estate related information, resources and services: http://LawrenceYerkes.com

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Need A Job? Uncle Sam Wants You!

Source: The Career News - Abridged: USAToday.com

WASHINGTON, DC -- Need a job? Have a background in security, health and medicine or the sciences? If the answer is yes, the federal government wants you. Uncle Sam will need to fill more than 37,500 security and law enforcement-related jobs in the next two years, according to a first-of-its-kind survey on the employment needs of the 15 largest departments and nine independent agencies that represent 95% of the federal work force.

The government expects to hire more than 25,700 doctors, nurses, pharmacists and medical technicians over the two-year period, along with more than 23,800 workers with expertise in engineering and the sciences - physicists, chemists, biologists, botanists and veterinarians, the study says.

The report says the government is facing an employment shortfall because of scores of anticipated retirements among the baby boomers in its ranks and the reluctance among job seekers to pursue careers in the much-maligned federal bureaucracy. The federal government today is under crisis," Max Stier, president and chief executive officer of the Partnership for Public Service, said in an interview. "You're seeing broad hiring needs across many agencies that will be necessary for the federal government to get the job done."


Visit my web site for FREE resources and the latest Real Estate information and professional services: http://LawrenceYerkes.com

Sunday, February 13, 2005

Alzheimer Resource Links

Order Online: Free Identify Alzheimer’s Disease Resource KitThe Alzheimer's Foundation of America is pleased to provide a free "Identify Alzheimer's Disease" ("ID.A.D.") resource kit on behalf of Novartis Pharmaceuticals Corporation and the National Family Caregivers Association. http://www.alzfdn.org/brain-health/IDADKit.shtml

Alzheimer's Disease: Unraveling the Mystery. A COMPREHENSIVE GUIDE. Free! Speakers Kits, Videos, HandbooksWhy are so many more people suffering from chronic diseases (like arthritis and Alzheimer's disease) today? One reason may be our use of suppressive medicines. Luckily there is another way to treat disease -- homeopathy. In fact, the "Impossible Cure" of Alzheimer's may not be so impossible after all! http://www.alzheimersoption.com/

Two New Alzheimer's Treatments PatentedThe U.S. Patent and Trademark Office awarded the patents on Nov. 23 and Nov. 30, 2004 and clinical trials could start in six to eight months. Both treatments, which use substances already approved for use in humans, require more testing in people to see if they are safe and effective. http://www.alzheimersupport.com/library/showarticle.cfm/id/2168

Search Alzheimer’s Disease Clinical Trials Database by StateYou can search for current clinical trials by location, type of therapy, and study characteristics and requirements. http://www.alzheimers.org/trials/basicsearch.html

Search for Alzheimer’s Disease Research Centers by StateFor patients and families affected by AD, many ADCs offer diagnosis and medical management (costs may vary - centers may accept Medicare, Medicaid, and private insurance), Information about the disease, services, and resources, opportunities for volunteers to participate in drug trials, support groups, clinical research projects, and other special programs for volunteers and their families. National Institute on Aging funded. http://www.alzheimers.org/adcdir.htm


Visit my web site for additional "Senior Advantage" resources and services: http://LawrenceYerkes.com

Saturday, February 12, 2005

February's Most Oversupplied Vehicles - Take Advantage of the Surplus

There's no easier time to negotiate than when the seller wants to sell. And there's nothing that dealers want to sell more
than the inventory that's crowding their lots.

Here are some of their most oversupplied models right now. Take a look & get started down the road.

5.5 Months Overstock:
Dodge Dakota
Ford Ranger

5 Months Overstock:
Jeep Wrangler

4.5 Months Overstock:
Mazda RX8
Nissan 350Z

4 Months Overstock:
Ford Freestyle
Ford Freestar
Dodge Ram

3.5 Months Overstock:
Chevy Colorado
Nissan Quest
Ford Five Hundred
Dodge Neon

3 Months Overstock:
GMC Envoy
Mazda Tribute

2.5 Months Overstock:
Chevy Suburban

2 Montsh Overstock:
INDUSTRY AVERAGE

Source: CarsDirect.com

Vsit my web site for our additional resources and services: http://LawrenceYerkes.com

or visit
http://BestHomes-NJ.com for the latest property listings (residential, commercial, multi-family, farm/land)



Music To Enjoy On Many Levels

To get away from the regular bland and often monotonous programing of standard radio and recordings, here are two lead musicians with their equally talented bands who continue to put out music that challenges you but that you can still enjoy on many levels of listening awareness...to help refresh your mind...

Pat Metheny and the Pat Metheny Group

Bela Fleck and the Flecktones

They grew out of different regions and music genres, but they both continue to explore, push the envelope and raise the musical bar for those to follow. They are naturally gifted musicians who have developed their skills beyond what most are capable of ever reaching. They seem to enjoy the challenges of life and that spirit can be heard and experienced in their music.

Though their main published recordings are of top caliber, I have heard both of these groups live in concert and the virtuosity of the individual members and the synergy produced by their interactions within the group is an outstanding and a wonderfully overwhelming, enjoyable encounter that a recording can not fully capture.



Visit my web site for our additional resources and services: http://LawrenceYerkes.com

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Copyright 2005 by Timon, Inc. All Rights Reserved.

Friday, February 11, 2005

Plywood Centennial - 100 Years of Plywood

Softwood Plywood Celebrates 100th Anniversary

Source: APA - The Engineered Wood Association

The year was 1905. Theodore Roosevelt was inaugurated as the 26th President of the United States. Congress granted statehood to Oklahoma, leaving New Mexico and Arizona as the only remaining territories. Archeologists unearthed the royal tombs of Yua and Tua in Egypt. Berlin and Paris were linked by telephone.

And in Portland, Oregon, a small wooden box company produced the first softwood plywood, launching what would become a thriving Oregon, Pacific Northwest and eventually national and international industry.


The history of the plywood industry is one of dramatic rise, of adjustment in the face of changing resource supplies and marketplace competition, and ultimately of perseverance. 2005 marks its 100th anniversary.

The idea of using wood veneers to achieve special effects and to increase wood's natural strength and stiffness is almost as old as civilization. Ancient Egyptian and Chinese furniture, built with wood veneers, is displayed in museums. The English and French are reported to have worked wood on the general principle of plywood in the 17th and 18th centuries. And historians credit Czarist Russia for having made forms of plywood prior to the 20th century.


Early modern-era plywood was made of hardwoods and generally was used in decorative applications. But then in 1905, Portland Manufacturing Company produced what it called "3-ply veneer work" made of ubiquitous Pacific Northwest Douglas fir. The product was displayed at the World's Fair held in Portland that year to commemorate the arrival of Lewis and Clark in Oregon 100 years earlier.

Orders started coming in from door, cabinet and trunk manufacturers. Soon other mills began making the product and the young industry spread north to Washington and then across the border into Canada. The first Canadian plywood was produced in 1913 at Fraser Mills in New Westminster, British Columbia.

In the 1920s automobile manufacturers began using plywood for running boards. By 1925, 11 U.S. plants were producing 153 million square feet (3/8-inch basis) per year. Production lagged during the Great Depression of the 1930s, but new markets and new business gradually developed with the help of a new trade association-the Douglas Fir Plywood Association.

Founded in Tacoma, Wash. in 1933, the nonprofit trade association developed a nationwide promotion program and aided mills in assuring consistent product quality. Another major breakthrough occurred in 1934 with the discovery of a waterproof glue, which greatly expanded product application opportunities. And in 1938 a new commercial standard was developed, facilitating promotion of the product as a standardized commodity rather than by individual brand names.

By 1940 plywood was being used as subfloors, wall sheathing, roof sheathing, paneling and other building construction applications. The industry that year counted 25 mills and production topped one billion square feet. Eighty percent of production originated in the state of Washington.

With the outbreak of war in 1941, plywood production was quickly diverted to the war effort. The product was used in PT boats, assault ships, airplanes, barracks, military buildings, shipping crates, footlockers and countless other military applications. The industry grew dramatically after the war as American GIs came home and the post-war baby and housing booms took off. The number of mills grew from 40 in 1947 to 100 in 1954 and production shot up from 1.6 billion feet to almost four billion. Oregon that year counted 47 mills, Washington 36 and California 17.

By 1960, production exceeded seven billion square feet, a figure analysts only five years earlier had predicted would not be attained until 1975.

For more than a half century the softwood plywood industry was located exclusively in the Pacific Northwest and British Columbia and relied primarily on the region's vast supply of Douglas fir. Research and development efforts, however, eventually gave rise to new technology that solved the problem of how to effectively glue together veneer from other softwood species. In 1964, with that obstacle overcome, Georgia-Pacific Corporation opened the nation's first southern pine plywood mill in Fordyce, Arkansas.

Today, the South accounts for about two-thirds of U.S. softwood plywood production, or about nine billion square feet. Most of the remaining one-third-some 4.6 billion feet-is manufactured in the states of Oregon, Washington, Idaho and Montana. Canada this year will produce approximately 2.4 billion feet.

Although oriented strand board, or OSB, has since 1980 largely displaced plywood as a structural sheathing in housing construction, the residential construction market still accounts for about one-third of plywood market demand-an estimated 4.6 billion square feet in 2005. Plywood is used for subflooring, wall and roof sheathing, siding, soffits, stair treads and risers, and cabinets.


The largest single market for softwood plywood today-some 5.5 billion square feet-is the industrial sector, including such applications as pallets, crates, agricultural bins, shipping containers, furniture frames, and truck trailer linings. Remodeling is another major market, consuming approximately 3.4 billion square feet. Nonresidential construction, including panels for concrete forming, consumes approximately 1.5 billion feet. And approximately 400 million square feet are forecast to be exported to foreign markets. The country also imports about 1.8 billion square feet of plywood, primarily from South America.

U.S. and Canadian plywood mills today are in most cases marvels of modern computer and processing technologies designed to maximize efficient use of precious wood fiber resources. Plants in recent years, particularly in the West, have also largely retooled to accommodate the smaller diameter logs that have resulted from increased preservation of our national forests. Contrary to popular belief, annual national forest timber harvests have declined some 85 percent since 1987, and most mills today in all regions of the U.S. rely primarily on private forestland and tree farms for their log supplies.

Plywood is widely regarded as the original "engineered wood product" because it was one of the first-and certainly the most successful-to be made by bonding together cut or refashioned pieces of wood to form a larger and integral composite unit. Cross-laminating layers of wood veneer actually improves upon the inherent structural advantages of wood by distributing along-the-grain strength in both directions.

This idea of "reconstituting" wood fiber to produce better-than-wood building materials has led in more recent times to a technological revolution and the rise of a whole new engineered wood products industry. In the late 1970s and early 80s, for example, the plywood principle gave rise to what today is a worldwide oriented strand board, or OSB, industry. Instead of solid sheets of wood veneer, OSB is made of wood strands bonded together under heat and pressure in cross-laminated layers.

Other engineered wood products today include wood I-joists, glued-laminated timber, and laminated veneer lumber. These products not only yield superior performance properties but also make better use of precious forest resources.

And what of softwood plywood's future? The domestic industry has shrunk in recent years in the face of stiff competition from OSB, rising imports, and the decline of national forest timber harvests. However, the industry today, as many observers point out, is technologically advanced, operates more efficiently, and by necessity has cultivated significant high-margin specialty niche markets. In other words, the plywood industry today exhibits the traits of a survivor. It knows how to succeed. And that bodes well for its future.

About APA: APA-The Engineered Wood Association is a nonprofit trade association of and for structural wood panel, glulam timber, wood I-joist, laminated veneer lumber and other engineered wood product manufacturers throughout North America. Based in Tacoma, Washington, the Association was founded in 1933 as the Douglas Fir Plywood Association. Its name was changed in 1964 to American Plywood Association (APA) in recognition of the emergence of the southern pine plywood industry. The Association was renamed again in 1994 to APA-The Engineered Wood Association to better reflect the broadening product mix and geographic range of its membership. APA represents approximately 150 mills throughout North America. APA members range from small, independently owned and operated companies to large integrated corporations. The Association's primary functions are quality auditing, applied research, and market support and development.


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